International Trade and Finance Speech or Presentation

International Trade and Finance - Speech or Presentation Example A trade deficit (excess import over exports) has a direct and stern upshot on the value of the U.S. dollar. A massive trade deficit means that the U.S. is spending more funds overseas than in its own homeland (Colander, 2010). The country’s manufacturing profit is lower than its consumption profit. Trade deficit, combined with the government’s large budget deficit, speeds up the decline of the dollar’s value. The trade deficit, talking in relation to buying power of the dollar, is the third rail of the market (Colander, 2010). The United States formerly used to manufacture goods and sell them, not just here at home, but all through the globe. The country led the way, but not any longer. The shift away from control, in the manufacture of things individuals need, has allowed other nations such as, India and China to pass the country (Colander, 2010). Now the United States has become a buyer rather than a seller (Colander, 2010). Take a product like oil for instance . America imports a lot of oil from the Arab nations. The importers, due to this, take advantage of the United States, and decide to raise oil prices whenever they want. This affects businesses and other normal consumers severely (Colander, 2010). Question 2 In order to comprehend international trade, it is essential to identify what the effects of foreign trade have on the domestic markets, GDP and university students. Foreign trade is fundamentally when nations exchange products (Colander, 2010). If a nation’s net exports are positive, then the nation’s GDP goes up, but if they are negative, then GDP goes down (Colander, 2010). Every state wants their GDP to be greater rather than other nations. Therefore, every state wants their net exports to be positive. It is, however, not possible for every nation to have positive net exports since one or more nations have to import more than they send abroad if the others export more than they bring in. America is one of the ke y contributors to foreign trade (Colander, 2010). In reality, our GDP is tremendously impacted since we are enormous importers. We depend highly on products from other nations than what we sell abroad. This not only affects our GDP, but also has an upshot on our domestic markets since we are purchasing more from nations abroad. For a university scholar who is considering opening a business, as an instance, when they leave school the effects can be tremendous when they enter a market where there is a strong contender abroad. Question 3 The U.S. government makes numerous choices especially when it comes to money matters (Colander, 2010). The crucial question is how these choices, in line with quotas and tariffs, affect foreign trade and relations? First and foremost it is essential to recognize that quotas and tariffs are, in place, to support the government in making choices on how much amount they will agree to have exported and imported (Colander, 2010). Tariffs and quotas, in addi tion, help the U.S. government determine the sum of taxes, which will be collected so as to avoid discarding of those products. Foreign traders are encouraged to play their part in international trade through having exchange rates in place (Colander, 2010). There are also government regulations that help to avert certain products from entering our nation. In reality, the main aim of the U.S. government and the choices, which they make concerning quotas and tariffs, is to do what is paramount for our country to keep it lucrative and

Internet & interactive media-consumer website analysis and evaluation Research Paper

Internet & interactive media-consumer website analysis and evaluation project about Sephora - Research Paper Example Sales associates and make-up artists undergo intensive training so that they can be well prepared to answer customers’ questions and give them advice ranging from skin types, and application techniques. The company not only serves women who are frequent users of the beauty products, but also men. This paper examines the Sephora’s digital marketing strategy and its website which is located at http://www.sephora.com/. 2. Unique market positioning The company was launched in the 1960s and unlike other business entities which use the commission-based model, Sephora relies on the self-service model. Under this model, customers go around the store, and are able to feel, touch and try the available offerings. Its founder, Dominique Mondonnaud transformed the existing model by grouping products by qualities such as perfume notes and scents rather than by brand. By 1984, Dominique had opened more than 8 perfume shops, but in 1993 he sold all the stores to Louis Vuitton. Followin g the acquisition of Sephora, LVMH expanded its operations in many European countries as well as in the North America. Under the LVMH group, Sephora continues to expand the existing product lines and its current offerings include accessories, skin care, hair care, and make-up products. The company is renowned for its revolutionary products such as the anti-wrinkle cream StriVectin-SD. On its website, Sephora is highly recognized for providing the customers with an interactive shopping environment, and an unparalleled assortment of prestige products. Its products are most popular with those aged between 15 and 70 years old, and currently, the company operates in 24 countries. In North America, the company has established around 280 stores and mini-stores and has 11,000 products and 250 brands. Such a wide offerings ensures consumers needs and wants are adequately satisfied. 2.1 Products The company offers more than 200 brands and over 13,000 products and is considered a one-stop shop for all personal care needs. The company boasts of highly esteemed brands and trendy products and each of the brand features unique colors and packaging. In each of the stores, customers can receive innovative services from the Sephora professionals and it is this element that sets the company apart from its direct competitors. Maintaining high perceived quality products enables the company to charge premium prices. The prices of the available products and services are differentiated and this variation helps the company to serve a wider segment. Some of the products are highly priced while others are lowly priced to fit into the middle to upper range. The prices of course are higher than at other stores, and this price level is justified by the high quality services offered. 2.2 Communication and differentiation The company differentiates itself on three principles: freedom, experience and guarantee. In this regard, customers are guaranteed of quality services and they can s return product they are not satisfied